BE: IN THE KNOW

[05.12.06]

We had extraordinary results from our recent marketing plan for Blue Ribbons and NASCAR.

 

 

Bottled Energy Regenerates Support for Child Abuse Prevention
Raises awareness and funds for Texas organizations

FORT WORTH, TX, April 12, 2006 – What helps to keep awareness growing for the blue ribbon as the national symbol for child abuse awareness and prevention? A constant energy source of energy -- Bottled Energy that is.

The blue ribbon has long been the national symbol for child abuse awareness and prevention, but has yet to receive the attention of other ribbon symbols, despite the importance and magnitude of its underlying cause. But over the last two years, Bottled Energy has been working to change that.

“Our safety and well-being of our children is as critical as many of the causes we know so much more about” says Janet Tucker, Bottled Energy managing partner. “We need to make the blue ribbon just as recognizable and accessible.”

Now in its second year, BlueRibbons4Kids.org is an awareness and education initiative for child abuse awareness and prevention. Through www.BlueRibbons4Kids.org, Bottled Energy educates people on the impact of child abuse, lets them know that there is something each person can do to prevent and stop child abuse, gives them an easy-to-remember site where they can learn about helping children in their community, and encourages them to support the cause by displaying a blue ribbon.

Building on the tremendous success of the 2005 campaign, BE set to make the April 12, 2006 NASCAR race at Texas Motor Speedway a Blue Ribbon Race. The race marked the culmination of BE’s strategic teaming with some of the greatest names and organizations in racing including: NASCAR, Fox Sports, Texas Motor Speedway, Speedway Childrens Charities of Texas, Joe Gibbs Racing, Rousch Racing, Wood Brothers Racing, Hall of Fame Racing, Home Depot, Interstate Battery, Office Depot, Motor Sports Designs, NASCAR Foundation, and Texas Foster Family Association.
In just one weekend, Bottled Energy bolstered national support for the Blue Ribbon campaign and contributed to a record fund raising year for Speedway Children’s Charities and Texas Foster Family Association.

Highlights of the campaign included:
Blue ribbons on Fox Sports: FOX Sports reporters wore the blue ribbon pin during racing broadcasts, and the network aired during pre-race coverage a detailed story highlighting the charitable efforts of NASCAR, the newly formed NASCAR Foundation, Speedway Children’s Charities and the BlueRibbons4Kids.org effort.

Blue ribbons on NASCAR race cars: The blue ribbon was displayed on

#11 Denny Hamlin         FedEx                                    Joe Gibbs Racing
#14 Sterling Marlin        Centrix Auto Finance         MB2 Motorsports
#18 J.J. Yeley                  Interstate Battery                Joe Gibbs Racing
#20 Tony Stewart          Home Depot                         Joe Gibbs Racing
#21 Ken Schrader          Ford Motorcraft                  Woods Brothers Racing
#31 Jeff Burton              Cingular Wireless                Richard Childress Racing
#45 Kyle Petty               Schwann's Home Service   Petty Enterprises
#96 Tony Raines           DLP HDTV                           Hall of Fame Racing
#99 Carl Edwards           Office Depot                        Rousch Racing

• Blue Ribbon Boots auction: Bottled Energy secured for auction a one-of-a kind Blue Ribbon racing helmet autographed by NASCAR drivers. Proceeds benefited Speedway Children’s Charities.
• Web site: Bottled Energy added valuable information and support to a portal companion site for the Blue Ribbon awareness campaign, www.BlueRibbons4Kids.org
• Intro lap promotion: Chevrolet placed blue ribbons on the 43 cars that carried drivers around the track for their intro lap.
• Blue Ribbons 4 Supporters: Texas Motor Speedway employees and volunteers, Raceway Ministries, NASCAR drivers and fans: Drivers wore blue ribbon pins and thousands of fans received theirs at the Texas Motor Sports Hall of Fame Gala and Raceway ministries.
• Blue Ribbons on the radio: BlueRibbons4Kids.org teamed up with The Ticket KTCK Sportsradio 1310) to air PSAs during the month of April.
• Blue Ribbons for NASCAR Fans: NASCAR Foundation linked their site to www.BlueRibbons4Kids.org and posted a letter to racing fans from FOX Sport’s Jeanne Zelasko explaining the significance of the blue ribbon and urging them to get theirs at the race concourse.
• Who’s wearing blue? Bottled Energy worked with organizations such as Speedway Children Charities, Texas Foster Family Association, NASCAR Foundation, Alliance for Children, Child Advocates of Tarrant County, Pajama Project and the United Way to promote Blue Ribbon awareness through their events, websites, and other communication.